December 08 2005 --Personalization is exploding all around us. From cosmetic surgery to cell phones; from TiVo to iPods; we all want the products we purchase to reflect our unique personalities and sense of fashion. For the automotive industry, fashion comes in the form of oversized wheels, chrome grilles and exhaust tips. And that's just on the outside. Headrest DVD's, navigation systems, and super chargers for the engine make the automotive accessory business a 31 billion dollar industry ? and, a growing customer expectation.

Five years ago, new car dealerships were hard-pressed to offer a broad range of quality accessories ? that's all changed. And, manufacturers say, consumers will love the fact that they can make their vehicle fashion statement more affordable by wrapping the cost of their accessories right into the vehicle's financing ? when they purchase them from the dealership.

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